Template-Type: ReDIF-Article 1.0
Author-Name:  Yongxin Cai
Author-Name:  Iraj Deilami 
Author-Name:  Kenneth Train
Title:  Customer Retention in a Competitive Power Market: Analysis of a 'Double-Bounded Plus Follow-Ups' Questionnaire
Classification-JEL: F0
Pages:  191-215
Volume:  Volume19
Issue:  Number 2
Year:  1998
Abstract:  A model is developed and estimated that forecasts the share of an electric utility's customers who would switch to a competitor under various price discounts and service attributes (reliability, renewable power, energy conservation assistance, and customer service.) The method builds upon previous double-bounded dichotomous choice procedures, extended to account for the multi-attribute nature of electric power service.
Handle: RePEc:aen:journl:1998v19-02-a12
File-URL: http://www.iaee.org/en/publications/ejarticle.aspx?id=1282
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